Decision Making Starbucks Transformational Experience

Decision Making Starbucks Transformational Experience Starbucks Historical Background Howard Schultz was among the founders of Starbucks. He transformed the entire community into an upscale cultural phenomenon by introducing a legendary product. At Seattle Pike Place, Gerald Baldwin, Gordon Bowker and Zier Siegl were among the pioneers who opened a small coffee shop by 1971. It specialized in selling Arabica beans which was a niche market by then.Advertising We will write a custom essay sample on Decision Making: Starbucks Transformational Experience specifically for you for only $16.05 $11/page Learn More When Schultz joined the marketing team in 1982, his trip to Italy (Milan) opened an insight into a coffee culture. Schultz convinced the company to introduce an Espresso bar in the market which became a prototype of his vision. He envisaged creation of a chain of coffee houses that would become third place for Americans after home and work. It would be a place to relax, enjoy and separate work from home (Youn gme John, 2003). Schultz’s idea materialized when the founders agreed to sell him the company. He immediately opened new stores which sold beans and premium priced coffee beverages targeting the affluent, well educated and white collar patrons between all ages (25-44). By 1940, the company had raised 140 stores in North West and Chicago. It had begun to compete with other small coffee chains like Gloria’s Jean Coffee Bean and Barnies’s coffee and Tea. Schultz’s versatility surprised skeptics when Starbucks was listed on Wall Street. The public offered him $ 25 million. Starbucks grew by 40% and increased net earnings by 50%. The company now serves over 20 million unique customers in over 5000 stores around the globe. Schwaltz has been able to maintain his role at the global level as chairman and chief global strategist. He handed over as CEO in 2002 to Orin Smith, a Harvard MBA graduate who joined the company in 1990 (Jake, 2002). Starbucks brand strateg y involved control of coffee standards across all its chains, control the custom roasting process and control the distribution of products to retail stores across the globe. In addition, customer service intimacy and an atmosphere of ambience were brands that attracted people to come for coffee (Youngme John, 2003). Starbucks Company operated its own distribution channels located in busy traffic and visibility settings. Some of the common brands included brewed coffees, espresso drinks with Italian inclination, beverage blends and premium teas. In essence beverages accounted for 77% of sales, North American food service accounted for 27%, and specialty novelties stood at 15%. 18% of the sales emanated from domestic retail stores. 55% of specialty revenues came from licensed stores, grocery stores, warehouse stores, online and email order sales. The company’s central objective was to access to clients from their own settings (Dina, 2002).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Quality service delivery resonated with human resource policies. At Starbuck, strategies pursued motivated over 60000 employees for service delivery. The lowest level of entry was barista; hourly wage employees. It provided an attractive health insurance package for those aged 17-23 years. The customer satisfaction rate was 80-90%. Fortunate magazine ranked the company 47th as best place to work. Social mobility was evident as 70% of the managers had risen from baristas and 60% were ex-store managers. They underwent training, succeeded baristas before moving to other positions (Starbucks, 2002). Retail partners underwent trainings on hard and soft skills. Hard skills included learning how to use cash drinks and mixed drinks. Soft trainings focused on welcoming customers, eye contact while serving, smiling, remembering their names or orders. There were challenges where c ustomizing of dinks to customer needs created strains on quality and customer service (HSBP). This was tackled through training baristas to make quality products, through a consistent production process, hiring of more baristas, removing non-value-added tasks, and simplifying beverage production process. The company had begun to install automated expresso and verismo machines that reduced number of steps required to make an expresso beverage (service Marketing). Customers evaluated performance through metrics, monthly status reports and self reported checklists (Dina, 2002). Starbucks as a Modern Organization Starbucks forces of organization such as workforce, technology and markets have turned diverse, electronic and global as opposed to local, homogeneous and mechanic. Its values transformed from stability and efficiency to change and flexibility (Ray, 1986). Jaffe argues that bureaucratic organizations are based on three basic principles that include formalization (in form of pro cedures and policies), instrumentalism and formalization (Jaffe, 2001). Starbucks can be identified as one such organization. George Ritzers’ conception in what he calls McDonalization captures Starbucks’ operations such the fast food industry operating under efficiency, predictability, control and calculability (Ritzer, 1993). The logic of modern organizations is segmentation into smaller responsibilities or parts for accomplishing tasks (Heydebrand, 1989).Advertising We will write a custom essay sample on Decision Making: Starbucks Transformational Experience specifically for you for only $16.05 $11/page Learn More Research Design and Methodology Shuttleworth Martyn (2008) suggests that a survey research design is an indispensable tool when assessing opinions and trends. Since the proposed quota survey ascertained perceptions of Starbucks Holding company chain stores, it became the most appropriate method for the study. The quota sample to d eveloped came from a list of all employees and customers who had gone through the company for a period of three years. The researcher utilized systematic sampling technique in which a sample was chosen by selecting a random starting point and then picking every 5th household around the chain stores. The sample interval was determined from the universe of 200000 thousand people. Mehdi Nassipur (2004) argues when a sample is too small, generalizability of the findings becomes difficult. When it is too small it becomes meaningless when analyzed. Besides, when the resources and time are limited a smaller sample becomes justified. The desired sample was 1500. The sample interval was 133. That means every 133th household had a likelihood of selection. The population resided in a geographically ordered area where potential lived alongside each other. The sample was distributed according to population per region. A triangulation of sampling quota and systematic techniques were utilized as f ollows. The orderly nature of geographical distribution increased representativeness. The survey design utilized control categories to obtain a representative sample from the main list. The survey considered control categories. There were six categories which had a larger percentage for males. The decision was arrived at because women were fewer than men. The higher percentage of males increased their likelihood of selection. Age categories relied on more frequent customer data for the last three years. The larger percentage of 31-35 was necessary to share experiences of those who have been in the job market based on the old training program. Other categories included income levels based on employment or unemployment. The last category was educational levels assessed based on secondary, tertiary or college levels. Control characteristics population composition sample size Number Sex male 45 675 90000 Female 55 825 110000 1500 200000 Age 18-25 10 150 20000 26 -30 20 300 40000 31-35 15 225 30000 36-40 20 300 40000 41-45 20 300 40000 46-50 15 225 30000 1500 200000 Chain stores North American stores 30 450 60000 Chain stores outside North America 70 1050 140,000 Source: HSBPAdvertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The survey adopted qualitative and quantitative techniques. Cross sectional survey design ensured validity was achieved. Semi structured questionnaires were used for qualitative methods while strict and closed ended ones targeted quantitative methods. Survey techniques used in the study relied on focus group discussions and in depth interviews. Analysis of results utilized the SPSS software version 18 to summarize frequencies. The qualitative data utilized content analysis. Starbucks Research Findings The study endeavored to gauge customer perceptions and rating of the performance of the company indicated mixed reactions. Most of the respondents believed Starbucks had the cleanest stores (83%). 77% of them felt it was convenient for them. 75% felt it was available to customers. 73% thought that the staff were friendly to its customers. A further 72% liked their coffee flavored brand while 67% felt they had highest quality coffee and fast service. Likewise, 65% felt they had appropri ate prices. 60% liked their fresh coffee and best expresso drinks. 65% were attracted to Starbucks due to the pleasant ambience. 39% perceived the knowledge of the staff as important and contributed to better service. Besides, 37% liked the convenience it created by allowing people to meet in one place for meeting friends. Their best blended ice drinks attracted 34% of the customers to the company. 30% liked their involvement with community projects as a social responsibility. 20% rated their tea as highest quality product. 17% liked their pastry, 16% liked a selection of whole beans and their new innovative beverages (13%). The results corroborated with sales performance from 2000 to 2005. In 2000, the traditional coffee market share was represented by 75% of total sales. The specialty coffee sales formed 27% which totaled $ 21 billion. The year 2002 improved further to $21.5 billion sales with traditional coffee market dropping slightly to 69% while the coffee specialty improved t o 37% of the sales. In 2005, the company registered $ 22 billion sales with traditional coffee market improving to 59% share and coffee specialty improving to 41% market share. A study of customer retention showed that customers who first started visiting Starbucks in the past one year were 27% of those interviewed. Those who visited in 1-2 years were represented by 20%. 30% had visited for 2-5 years ago while 23% had visited for 5 or more years. In an attempt to measure attitudes towards Starbucks products, it was revealed that 51% believed in their quality products while 34% had a contrary opinion. 50% trusted their brands while 30% felt differently. 32% said the products were worth paying more for with a paltry 8% feeling contrary. 60% had noticed their specialty coffee. The rating of company products indicated trust and confidence emanating from the customers. Starbuck’s survey indicated that it was difficult to differentiate between Starbucks and smaller coffee shops. 61 % of respondents from 2001 survey revealed that Starbucks cared about money. 55% felt it cared about building new stores. Customer trends were evolving to younger ones, less educated and with low income as opposed to old and affluent ones. It had increased Hispanic customers in California. The findings of the study further revealed that customer perceptions indicated that Starbucks had valued brands (34% of females and 51% of males), trusted the brands (30% of females and 50% of males), had brands worth paying for (44% females and 60% males while 31% females and 45% males considered it as coffee experts. Atypical customer visited 5 times in a month while frequent ones visited 18 times per month. It further revealed that Starbucks was not meeting customer expectations because of a service gap (Starbucks, 2003). Alternatives Analysis and Selection Criteria Innovations contributed to new product design and launch of hot beverage brands every season. Increased investment in research han d innovation through Focused groups, in-store experiments and market tests were attributable to recent innovations as the 1995 introduction of Frappuccino and non coffee beverages (Stanley, 2002). In 2001, the Stored Value Card (SVC), a swappable card was launched which could pay transactions in any company operated store in N. America. The effect of the innovation was issuance of 6 million cards and soaring of sales to $160 million. The latest invention was the Hot Spot wireless T-mobile introduced in 2002 to offer high speed access to internet in 2000 stores (Stanley, 2002). Recommendations Christin Day’s proposal to invest $ 40 million annually in 4500 stores to allow stores to add 20 hours of labor a week was tenable. It would increase speed of service and thereby enhance customer satisfaction. New customer trends had changed and needed new products to capture their needs. Increased funding for more research and design was still viable. Action and Implementation Plan App rove $ 40 million investment proposal and recruit baristas for training as soon as possible. Source more funds for research and design. Reinvent customer retention strategies Rebrand non poorly performing products Fill the service expectation gaps Introduce an IT system or portal to link all the chain stores for ease of marketing and sales Train the staff of products and services to improve service quality. References Dina E. (2002, August 25th). Pouring It On: The Starbucks Strategy? Locations, Locations, Locations. The Washington Post, 30, 23-25. HBSP. (2003). New Online Tolls for Building new Coursepacks. www.hsbp.harvard.edu. Web. Heydebrand, W. (1989). New Organizational Forms. Work and Occupations, 16 (3). 323-357 Jaffe, D. (2001). Organization Theory: Tensions and Change. New York: McGraw-Hill. Jake Batsell. (2002, June 26th). A Grande Decade for Starbucks.  The Seattle Times, 20, 15-20. Martyn, Shuttleworth. (2008). Survey Research Design. Web. Nassipur, Mehdi. (2004). Ov erview of Sample Surveys: Applied Sampling Workshop at the Annual TRB Conference, Traffic Safety IDOT, Washington. Ray, C.H. (1986). Corporate Culture: The Last Frontier of Control? Journal of  Management Studies, 23 (3), 287-29. Ritzer, G. (1993). The McDonalization of Society. London: Pine Forge Press. Youngme, Moon John Quelch. (2003). HBS Cases, Boston: Harvard Business Services Marketing (2003). Pearson Learning Solution. Web. Starbucks. (2003) Starbucks Survey Reports February 2003. Harvard Square, Cambridge, Massachusetts. Starbucks, (2002). Starbucks’ Customer Perception 2002 Survey Report. Harvard Square, Cambridge, Massachusetts. Stanley Holmes. (202, March 18th). Starbucks’ Card Smarts.  Business Week, 30, 21-25.

9 Famous Types of Editing That Every Author Should Know

9 Famous Types of Editing That Every Author Should Know 9 Types of Editing: A Guide for Authors For any writer, the world of professional editing can be very intimidating - especially when trying to figure out what kinds of editors you need and how to find good ones for your project. Indeed, there are so many types of editing out there, it’s enough to make anyone’s head spin!But this process doesn’t have to be so overwhelming. In this guide, we’ll take you through all the different types of editing, what each one entails, and how they relate to one another. Plus we’ll provide insight from our own expert editors on what these types can do for you as a writer! Ready to get started? 9 types of editing how to apply them to your manuscript  Ã°Å¸â€œ  What are the 9 types of editing?1. Developmental editingDevelopmental editing, also called content or substantive editing, involves an editor providing detailed feedback on â€Å"big-picture† issues. They’ll refine your ideas, shape your narrative, and help you fix any major plot or character inconsistencies. Basically, they’ll look at just about every element of your story and tell you what works and what doesn’t.â€Å"For a developmental edit, I look at some of the larger questions,† says editor Mary-Theresa Hussey. â€Å"Why are the characters behaving as they do? What are their motivations? Do these scenes add to the overall story? What is your underlying theme and how does it change?†As we said, this is typically the first step in the editing process. After all, you don’t want to get your manuscript proofed or formatted if you haven’t even fleshed out the plot yet! A developmental editor will make sure your story’s u p to snuff before moving forward, so you don’t end up copy-correcting work that’s just going to get thrown out anyway.What do you get out of a developmental edit?There are two pieces here that your editor should provide: an editorial report and an annotated manuscript.The editorial report is a general critique of everything your developmental editor thinks you should change, along with commentary on what’s functioning well and should stay in your work. Meanwhile, the annotated manuscript is a marked-up version of the manuscript itself, with specific suggestions as to how you can fix each issue. You might think of the annotated manuscript as the editor’s raw feedback and the editorial report as a summary of that feedback.2. Editorial assessmentOn the other hand, if your manuscript isn’t quite ready yet for a developmental edit, but you still want to get some feedback on it, you can always call for an editorial assessment.â€Å"In an editorial asses sment, the author wouldn’t receive comments and example rewrites in the manuscript,† says genre fiction editor Leah Brown. â€Å"Instead, they would receive a letter that focuses on the broad strokes. An editorial assessment is best for an author who is early in the process and whose manuscript may be messier.†So an editorial assessment is similar to an editorial report, but with less detail. It should give you some concrete ideas about how to construct your story. However, it won’t have the nuance of a full developmental edit, so don’t rely on an assessment alone to perfect your manuscript.3. Structural editing Make sure that structure's solid before you build on it! (Image: Michael Eggerl on Unsplash)4. Copy editingOnce you’re certain that you’ve solved the big-picture issues of your book and done any necessary rewrites, it’s time to dive into copy editing! This type is also known as mechanical and sometimes line editing, depending on its particular application.â€Å"A copy editor’s job is to bring the author’s completed manuscript to a more professional level,† says editor Chersti Nieveen. â€Å"A copy edit helps create the most readable version of your book, improving clarity, coherency, consistency, and correctness. The goal is to bridge any remaining gaps between the author’s intent and the reader’s understanding.†What elements do copy editors consider?A copy editor examines and corrects the following elements in your work:SpellingGrammarCapitalizationWord usage and repetitionDialogue tagsUsage of numbers or numeralsPOV/ten se (to fix any unintentional shifts)Descriptive inconsistencies (character descriptions, locations, blocking, etc.)Essentially, while a developmental editor will address overarching issues with your story, the copy editor looks at more minute details. After all, it’d be pretty distracting to your reader if you constantly misuse dialogue tags or misspell the word â€Å"restaurant.† Copy editing ensures that errors like these don’t happen, so your writing is as strong as possible, and your reader remains 100% focused on the story.5. Line editingPeople often use this term synonymously with copy editing, but they’re not exactly the same. To clarify: line editing focuses specifically on the content and flow of your prose. It’s also called stylistic editing, since it concentrates on style rather than mechanics.In other words, it still falls under the umbrella of copy editing, but it’s more precise. While a full copy edit looks at all of the elemen ts listed in the bullets above, a line edit would only take word usage, POV/tense, and descriptive inconsistencies into account, and provide more detailed suggestions as to how to strengthen the prose itself.Obviously, spelling, grammar, and other mechanical elements are critical, but a line edit would not attend to these so much as to creative content. If you feel incredibly confident about the mechanics of your prose but less so about its flow and style, you might request that your copy editor focus their energy on line editing alone. After all, a proofreader can always catch any minor errors that slip through the cracks. Copy vs. line editing: what's the difference? Find out here! 🔎 And speaking of proofreaders...6. Proofreading 9 Types of Editing: A Guide for Authors Read post There are plenty of ways to self-edit or  build a team of insightful beta readers who can provide you with an outside perspective. But if you intend to become a successful author (whatever that means to you), there’s no replacement for professional assistance and correct procedure when it comes to editing. With this in mind, you’re ready to go forth and conquer - the world of editing, that is!Have you ever had a professional edit done on your work? If so, tell us about it in the comments below!

Assignment Case Study Example | Topics and Well Written Essays - 250 words - 4

Assignment - Case Study Example They can manage their products from one area to the next and capitalize on the most viable opportunities present in the industry. When doing the feasibility study, it found out that the retail business was growing at an exponential rate (Hill and Jones, 2013). This means it has a chance to capitalize on it and use the acquired knowledge over the years to meet its goals. Despite the financial crisis that triggered a price discount for its products, the expansion after the recovery of the economy will be a good way of dealing with an increased demand that will open up new markets both at the retail and wholesale sections. If the company escapes from continued need to expand, it will miss out on opportunities that would have cemented its position in the market. As such, it should proceed with its plans and capitalize on the expected vibrancy of the market. This will also streamline its efficacy in dealing with its supply chain management process in whichever area they operate in. the expansion, therefore, was a good economic and strategic opening for the

Environmental Effects of the Production of Electricity by Various Essay

Environmental Effects of the Production of Electricity by Various Energy Sources - Essay Example This paper will explore the use of nuclear technology for electricity production with a bias on the environmental and public health impact of this technology as compared to the use of coal. First of all, the paper will look into the current status of electricity production using nuclear technology today in the USA and then look into the environmental and health impact of this technology and lastly compare the impact associated with it to that associated to use of coal for electricity production. The USA is the leading producer of nuclear power accounting for about 30% of the nuclear power electricity production in the world with 104 nuclear reactors that produce more than 19% of the total electricity produced in the USA (World Nuclear Association) . Currently there are 100 operable nuclear reactors in 31 different states which are under the operation of 30 different companies whereas three reactors are under construction and it is expected that 4 more reactors might be operational by the year 2020 (World Nuclear Association). ... However, the reduction of natural gas rates since the year 2009 has put some misgiving in the economic viability of nuclear expansion in the USA (World Nuclear Association). Although nuclear electricity production is highly regulated by both the state and federal laws to ensure that there is minimal interference with the environment and public health, this technology has its share of limitations. Although the nuclear generation process does not produce pollutant gases such as carbon dioxide and sulphur dioxide as part of the power generation process, fossil fuel gas emissions are associated with the process of mining and transportation of uranium to and fro the reactors (OECD Nuclear Energy Agency 57) In this way, nuclear energy production indirectly contributes to release of pollutant gases and greenhouse gases such as carbon dioxide into the environment. Open pit excavations of Uranium mines may also be a hazard to both animals and human beings whereas uranium mining in any method elicits environmental concerns because of its waste material tailings from the uranium ore. Tailings are small pieces which result from crushing the rock to obtain the valuable mineral and are usually emplaced in the mine or disposed in engineered dams. They often contain radioactive material and sometimes sulphides with the potential of forming acids (Merkel &Hasche-Berger 631). The nuclear reactors use a lot of water for steam production and also for cooling which might remove a lot of water from the water bodies such as rivers and lakes thus endangering aquatic life (Kingery 151). Water discharge from nuclear power plants also has traces of heavy metal and salts as well as high temperatures thus degrading the water quality in water bodies and

Marketing Essay Example for Free

Marketing Essay Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while Its free for businesses to sign up for popular social media networks, so its an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.

Various Interpretations of the Progressive Era Essays -- Progressive M

â€Å"What was the Progressive Movement?†[1] Historian Peter G. Filene presents this question in his article, â€Å"An Obituary for ‘The Progressive Movement’†, in order to introduce the reality that for decades scholars struggled to propose an answer to this question. They have and still do struggle because there are many ways to consider this question and qualify the Progressive Era: such as its definition, time frame, significant turning points and important people, goals, successes, and failures. Given these ways of explaining the Progressive Era expressing its ideas appears to be a daunting task. However, the first historian to successfully define and explain the Progressive Movement was historian Richard Hofstadter. With his 1954 book Pulitzer Prize winning book, The Age of Reform, Hofstadter links the major reform movements before and after the turn of the twentieth century. Instead of citing specific reforms or leaders, Hofstadter deals with the ideas connecting Populism, Progressivism and the New Deal, while examining the differences and similarities between them. Other historians subsequently conduct their own research and formulate their own opinions in response to Hofstadter’s book. Peter G. Filene writes in 1970, â€Å"An Obituary for ‘The Progressive Movement’†, which proposes the Progressive Movement cannot be considered a movement at all because of its disunity and lack of identity. Richard L. McCormick writes â€Å"The Discovery that Business Corrupts Politics: A Reappraisal of the Origins of Progressivism† in 1980 to offer the corruption of business was the driving force behind Progressivism. Finally, Paula Baker argues in the Progressive era government adopted the domestication role and social policies previously hel... ... [26] Paula Baker, 640. [27] Ibid. [28] Paula Baker, 641-642. Works Cited Peter G. Filene, â€Å"An Obituary for the Progressive Movement,† American Quarterly 22 Spring 1970. Web. 2 June 2015. http://bhsecprogressivism2.omeka.net/items/show/267 Richard Hofstadter, The Age of Reform (New York: Vintage Books, A Division of Random House, 1955. Web. 1 June 2015. http://www2.fiu.edu/~lichtens/syllabi/brinkley.pdf Richard L. McCormick. â€Å"The Discovery that Business Corrupts Politics: A Reappraisal of the Origins of Progressivism,† American Historical Review, 86. April 1981. Web. 4 June 2015. http://www.nyu.edu/classes/gmoran/MCCORMICK.pdf Paula Baker, â€Å"The Domestication of Politics: Women and American Political Society, 1780-1920,† American Historical Review, 89 (June 1984). Web. 26 May 2015. https://bhsecamericas2.omeka.net/items/show/15

Differences between Chinese and American food culture Essay

The histories, boundaries, population, religions, politics, folks, economy of America and China are not the same, so the food culture of the two countries are not the same. Chinese culture starts from 1,700,000 years ago. When someone says something about Chinese food culture, they must praise the color, taste, smell, shape of the Chinese dish and the types of the dish. Most of people in China are used to have rice and wheat as their daily main food resource. Meat is not the major food for us. Chinese people always believe that rice, wheat, vegetable, fruit are the best for our health. In contrast, meat would give more troubles to our health, for example, heart attack, high blood pressure, and etc. It is because the population pressure, we should have the rice and wheat for the main food, we do not have enough meat to eat. We eat vegetable to help pharynx the main food, for the main food is not delicious, the function of vegetable in china is like salt. Chinese cook should decorate the food, so the food which is not delicious becomes more delicious and wonderful. Because of handicraft industry in china is develop, the technology of processing the food is the second to none in the world. These are the characters of Chinese food culture. The technology of processing the food in China is very develop, a lot of food that the foreigner thought is unable to eat can be made when you see it, your appetite will develop at once. We eat every thing if possible. we do not have any taboo. The writings about aid the famine are a lot, so we can know which potherb can be eaten when the famine comes. Dining is the first require in China, we thought eating food is a happy thing. We can not eat full and dress warm in the past years, so eating has the special position in Chinese lives. American people mostly have meat as their food resource. The most important is that they mostly have beef, chicken, shrimp, turkey, instead of pork and lamb. The food style gives American people much more energy than we have. They are much stronger than us. That is the fact! For meat is delicious in nature, American do not need to decorate their food, it limits the development of the cook. When they are rich, they use the dining tools to represent their rich. They do not purse eat because it is easy content for them, they purse love instead. Americans do not daintily the details of the food, it is not excessive too, it is in a popular style, it is voluntary the whole day. In restaurants, you can easily find hamburger, steak, ribs with a little rice and a piece of bread, because their live style are so fast. The styles that Chinese and Americans eat are very different too. In China, any dinner party has a form that everyone sits around the table. We use round table in the banquet, it means solidify, manner and having the common habits. The delicious dinner is placed in middle of the table. People toast for each other and take vegetables to others. It shows the respects and comity among people in front of the fantastic thing. Although this kind of eat method has obvious shortages in sanitation, it matches the common thought â€Å"reunion† of our race. In American dinners, though the food and wine are important, actually that is a setoff. The purpose of the party is making friends. They make friends by chat with their neighbor. It also represents Americans personality and respect. When Americans have meals, they do not allow people make a noise, they do not allow take vegetables for others, do not allow smoking, do not allow compelling others drinking wine, do not allow take off clothes in public, do not allow discuss sickening. If you have finished food in a restaurant, you should leave a ten per cent tip for lunch, fifteen per cent for dinner. The tip should be calculated on the basis of the total before the addition of tax. The method we drink tea is the quintessence of our country, it has a long standing. When we drink tea, we emphasize clear and elegant. We daintily the matching of the tea and tea cups. There are many kinds of tea cups in China. Chinese rarely hold on tea party, if there are some, the hosts themselves pour tea for the guests. Chinese like drinking tea instead of drinking coffee. But Americans like drinking coffee, they also drink tea, they hold tea parties sometimes. The conversation is the core of the party. The tea party is a place where can train the diplomat. The dining tools between the two countries are different. Chinese use chopsticks. The thin and long chopsticks cannot be used to cut food, so we usually use our teeth to act as knives. We hold our food, meat or vegetable, with the chopsticks, send them to the mouths, bite off a part of it and remain the other part on the chopsticks. That’s the usual way we eat. We are also used to hold up our bowls when having rice or soup. The etiquette in the America requests that when eating, bowls and plates cannot leave the tables. Food should be cut by knives to fit into the mouths. Of course your mouth cannot touch the plates or bowls. So the regular process is like this. You cut your steak on the plate with fork and knife, send the meat cube into the mouth with fork and nothing will be returned back but the fork alone.

Whitman’s I Sing the Body Electric

Was it doubted that those who corrupt their own bodies conceal themselves;† Whitman's use of an interrogative tone here shows that he believes any corruption of the body is to cover up a deeper issue. Eating disorders are about deeper issues, not actually having much to do with food or weight; those things are merely a distraction from the issues buried under disordered behaviors. Other types of corruption during Whitman's time might have been premarital sex leading to pregnancy, sexual encounters with the same sex, and alcoholism. All of these are ways to have a â€Å"voice† without actually speaking.I believe that Whitman recognized using the body as an instrument of communication was a popular technique utilized by many, including himself. Whitman had a long term affair with a man, and to some he thus corrupted his body. As shown by the letters during a presentation in class, he concealed this relationship to anyone who inquired about his sexuality. The following line s speak just as strongly as the first. In my treatment center we learned that without proper care of the body, all other parts of one's being cease to exist entirely.Indeed â€Å"if the body [is] not the soul, what is the soul? † is a question I asked myself in many forms, many times. The body is the temple in which the soul, chakras, mind, intelligence, emotions, and lifeblood reside. No soul is unattached to the body. I believe that as a writer Whitman connected with his soul on a different level through his words. I have felt this connection myself when writing poetry regarding my eating disorder. Whitman's ability to write allowed him to see his body as neither male nor female , thus allowing him to see what the body is truly capable of.The body is simply a vessel that moves, breathes, eats, and sleeps. However, in Whitman's words, the body is the soul; it is something that can be corrupted or worshiped. â€Å"All things please the soul, but [the contact and odor of men and women] please the soul well. † The treatment ot a body as neither male nor temale is what is g tor the soul, according to Whitman. A body is not worthy of treating well because it has the anatomy of a male or the anatomy of a female; if the body is the soul, as Whitman says, then the body is deserving of being treated well, period.The treatment of the ody is something that is holistic, not Just a matter of treating the body with food or treating the soul with meditation. My recovery is not Just about eating the proper amount of fruits, vegetables, starches, proteins, and fats. It is also about doing what is good for my soul, and that is what Whitman means by that line. Any corruption of the body, whether it malnourishment, sexual exploitation, or anything else capable of corrupting the vessel itself, must be cured holistically. Overall, Whitman makes a claim about the body that is indeed pertinent to the present.The body is â€Å"electric† in all that it contains. T he body is more than Just skin and bone. In the words of Whitman, â€Å"O I these are not the parts and poems of the body only, but of the soul,] O I say now these are the soul! † He concludes with his notion that the body is the soul. I believe that I agree wholeheartedly with that sentiment; without acknowledging my soul, the recovery of my body would have never been possible to discontinue corrupting my body, thus discontinuing concealing myself. Recognizing my soul as intertwined with the body helped me have the most holistic recovery possible.

buy custom Technology Tools for Communication essay

buy custom Technology Tools for Communication essay Communication is essential for any business success in the world today. It is therefore important to employs technological tools for communication between potential customers and company to enhance efficiency. There are a variety of technology tools for communication in the business world today. Video and web conferencing is one of the very important tools for communication. This technology helps in transmitting and receiving sound and pictures in real-time. Web conferencing is a technological advancement in communication that allows the sharing of documents and applications. This communication tool is aided by a teleprecence conference room which includes ultra-high definition cameras. Again, the conference rooms have large screen with discrete sound to create in person experience. Another technology tool for communication is Skype. This system can do conferencing with up to 24 people. Its audio quality is excellent though on a one to one communication at a time. Skype is a tool for communication that gives free Voice Over IP (VoIP) program that allows the user to have Instant Message (IM) or call (VoIP) through the users computer. In addition, smart tools like the electronic whiteboards have been employed in classroom lessons for teaching. They allow the instructor to display information from the computer to the electronic board allowing students interaction with the displayed information. Online chat tools are also part of the technology tools for communication. This is any type of communication that is over the internet though one to one and text-based. This tool for communication is used in place of email where there is need for live communication. Moreover, internet has become a very important tool for communication. This tool is basically applicable with search engines such as Google and yahoo. Many business organizations communicate to their clients through web postings and in these search engines. Other technology tools for communication include mobile telephones such as Smartphone. They have large screen with an open operating system offering improved capabilities with computer-like functions. Smartphone can incorporate advances features such as e-mails and internet as well as e-book functions. Technology and internet have made communication fast and efficient which has in turn improved business communication and education systems in the world today. Buy custom Technology Tools for Communication essay

How to Use Facebook Targeting to Optimize Your Audience In CoSchedule

How to Use Facebook Targeting to Optimize Your Audience In Why do we spend so much time researching target audiences? Because we want to make sure our messages reach the right people. Sometimes, though, social media makes it hard to reach just the people you want to talk to. On Facebook, however, theres an underused feature called audience targeting that makes this possible. Facebook audience optimization  allows you to customize which users will see your content, so that its more specific to that audience. In return, this will increase engagement for your Facebook posts with  targeted audiences. And targeting the right audience is crucial for success.  One of the biggest mistakes marketers make today is trying to appeal to everyone. You have to get the right content in front of the right people in order to convert. And thats why were excited to introduce Facebook Targeting for . What Is Facebook Targeting? Getting to know your audience is a crucial step for successful Facebook targeting. The overall idea of targeting is having more  people engage with your posts because the content matches their interests. These posts would start to appear in their news feeds more often due to their engagement. So it could result in a boost in organic reach over time. , your all-in-one content calendar and social media toolset, now  includes audience targeting for business Facebook pages. Within , we made sharing content with your audience more specific. You can now target any piece of Facebook content to an audience that YOU define. You can define your audience in nine ways: Age Gender Relationship Status Interested In Location Language Education Level College Graduation Years Interests Each of these nine categories will help you create a more clear-cut audience to ensure your content is seen by people who care. So the big questions is:  How can you create a target audience with these categories?   Weve put together a list of real-life situations where these categories could apply to your audience. Lets take a look. How To Use Facebook Targeting To Optimize Your Audience In 1. Age Within the  Age category, the ages range from 13 to 65+ Depending on what your business is, individuals under the age of 18 arent going to need to see your content. With  Age you can select which age range you want your audience to be. At , we select ages 25-45 because we believe those are the ages of people most likely to use content marketing editorial software. Use Case: 21+ Events Are you hosting an event thats being catered with food and alcohol? Events that are strictly for individuals who are over the age of 21 are extremely popular because of the drinking age. Because of this, people under the age of 21 do not need to see posts promoting 21+ events. With Facebook Targeting from , you can hand-pick ages 21 and over. This way you are promoting to the people you want to attend your event, and not promoting to those that wont. 2. Gender Within the  Gender category, you can select  All, Male,  or  Female. Use Case: Promotions To make your posts feel more personable, you can target specifically to men or women. This becomes especially important during holidays. For example, a flower shop could create a post targeted towards men with the caption, Valentines Day is coming up. Did you remember to get her flowers? This approach makes the reader feel like it was directed towards them. Take a look at this Facebook  post directed towards women: Take this approach with anything that you are promoting. You  could create two different posts with the same graphic, but write one  message targeted towards men and one targeted towards women to make it feel more personable. 3. Relationship Status Within the  Relationship category, there are several options to choose from including  Single, In a relationship,  and  Married.   Use Case 1: Wedding Content For instance, a bridal gown shop could target their posts towards people that are engaged or in a relationship. Along with photographers who are trying to promote their business or specials such as this Facebook post: Use Case 2: Giveaways Facebook contests and giveaways are becoming increasingly popular. To make sure youre giving something away to someone who is generally interested, you can use Facebook Targeting. Cruise ships and resorts can use Facebook Targeting towards couples who are married for anniversary trip giveaways. If youre not familiar with how Facebook contests and giveaways work, ThriveHive put together a guide to help you get started. 4. Interested In Within the  Interested In  category, you can select  All, Men,  or  Women. Use Case: Dating Apps Mixer events and dating apps  can use Facebook Targeting to create posts with images directed towards people interested in men or women to  make the post more personable. Along with sharing posts that are directly related to being single, in a relationship, etc. This example ad could be targeted towards single women: 5. Location Within the  Location category, you can type in the city, state, or region. You are able to select many locations of your choosing. Use Case 1: Local Promotions If youre having an event or promotion thats specific to a certain city, then you can use Facebook Targeting to only target people that live in the city where the event or promotion is happening. You are less likely to upset audience members who do not live in this location who will not receive the discount/promotion. Lets say your store or business location in a specific city is having a marathon in town. You can create a Facebook post saying, Everyone who participated in the marathon this week will receive 30% off their purchase! This discount will only work for people living in  that  city. The same goes for events. Maybe your company is hosting a benefit dinner in a specific town. You can define your audience by targeting people living in  that  town for higher attendance rate. Use Case 2: Holidays You can also target to specific countries. For example, holidays are different in every country. If you are a business located in the United States and you want to create a 4th of July post, then you can target audience members only located in the United States. If you are a business located in Canada and you want to create a National Boxing Day post, then you can target audience members only located in Canada. 6. Language Within the  Language  category, you can type in the desired language(s) you wish to reach. Use Case: Customer Service If you are a business that creates content and posts in a certain language, then you can use Facebook Targeting to target that specific language.  If your business has a a product or service that is exclusively in English then you can target your posts to the English language. Here at we have a customer success team who responds to our customers in English. Because of this, we try to direct most of our posts to English-speaking countries such as the United States, Canada, Australia, the United Kingdom. 7. Education Level Within the  Education Level  category, there are several options such as  Bachelors Degree, High school grad,  and  Alum.   Depending on what type of content you produce, you may need an audience with a higher education level. If you are selling a in-depth product or service, its best to target to high school and college graduates.  If a company’s main customer base typically has a certain level of education, that might help them narrow their post’s targeting. Use Case 1: College Discounts With a college ID, the discounts are endless. If your business has a college discount program, you can promote to audience members that have graduated high school and are now in college. This way audience members that dont have a college ID wont be annoyed by seeing these posts. Use Case 2: College Recruitment Colleges can use  Facebook targeting to help enroll students in their university. Targeting to kids who are in high school, recent grads, or even adults who have been out of school for a while but want to continue their education can be targeted. This not only helps colleges increase their enrollment, but also helps those wanting to further their education the chance at their fingertips. 8. College Graduation Years Within the College Graduation Years category, you can type in X amount of years an individual has been out of college. Use Case: Graduation Year Promotions The purpose of Facebook Targeting is to make an audience member reading the Facebook post to feel like it was specialized for them. College graduation years are a good way of specifically targeting your audience members. For example a realtor company can create a post stating, Its been 5 years since you graduated college. Dont you think its time to buy a house? This way the reader will think it was created just for them and theyll think Wow, I DID graduate 5 years ago. I really need to buy a house! 9. Interests Within the  Interests  category, you can type in different interests you want to reach. The possibilities of interests are endless. Use Case: Targeting People With Any and Every Interest Im not kidding when I say the possibilities  are endless when it comes to targeting interests. For example a car company can target their body kit by targeting people that are interested in cars and do it yourself projects. 10. Restrictions Finally, there are some options for Audience Restrictions. Here you can select which  Age, Location, and  Language  you want to restrict. You can mix and match any of these categories to create the ultimate audience for your post. If you want a 25-year-old English speaking man that lives in the United States (who also happens to be interested in do-it-yourself car kits) then you can do just that with Facebook Targeting!

What should young people be taught about theatre and what principles Assignment - 1

What should young people be taught about theatre and what principles should guide the padagogy - Assignment Example The Department of Culture, Media and Sports Taking Part Survey found that only 36% from the previous 55% of primary schools students attend after school music lessons; and for theatre and drama classes, the number of students dropped from 49% to 33%. Finally, for dance lessons, the number of students decreased from 29% from 45% (Lyons, 2014, para.1). Giving less priority to cultural education can be saddening, and this is echoed by Harriet Harman, Shadow culture secretary who lamented that the future talents of Britain are being robbed. She explained: â€Å"Taking part in art and culture is a vital part of a child’s education and helps them develop their full potential. But we are seeing a serious fall in the amount of art and culture children are able to take part in.† (Lyons, 2014, para. 7). This just emphasises the value of informing people about the importance of including Cultural Education in the school curriculum. Henley (2012) advocates it because cultural education allows children to gain necessary knowledge through the learning of facts. Children develop an understanding of culture by developing their critical faculties and skills through their active involvement in various art forms and activities related to these. However, cultural education does not get as much priority as literacy and numeracy. The National Curriculum emphasizes the development of academic skills more than the arts so schools focus on Math and Reading so that students can perform well in standardized tests. It is my opinion that the arts should get the same attention in the curriculum since it addresses the strengths of some students who may not be as skilled in the academic subjects. According to Howard Gardner’s Multiple Intelligence theory (1983), all people have something to excel at, and being smart above the rest is not limited to those who do exceptionally well academically. It is comforting to think that

Improving job performance Assignment Example | Topics and Well Written Essays - 500 words

Improving job performance - Assignment Example Even small rewards might be keep us going forward and motivate for accomplishment of tasks. Reward and compensation play a key role to maintain a healthy lifestyle in your society. Fair and practical organizational policies play a vital role in the interest of organizations because the implementation of individual’s perceptions of injustice can be colliding with working attitudes and behaviors. Issues related to Justice and fair policies included perceptions of fair wages or salaries, equivalent opportunity for promotion, and employee’s selection procedures. Salary is the best reward for any individual. Among different types of performance-based rewards, yearly bonus compensation is common in all organization. (Gomez-Mejia, and Werner  159-160) Organization offers such a plan for their staff, where they receive some percentages on salaries as a bonus annually. Sometimes non-monetary rewards are motivated to employees to perform in a better manner. Recognitions of employee fulfill the psychological needs and requirements in the society. It includes "sale person of the month" or "employee of the year" certificates to derive motivation and recognition for employees. Implementation of profit sharing and stock options are using as an element of ownership for motivation and enhancement of performance for staff. Person who believes that he is part-owner of the company may become more efficient and productive because he believes the companys successes is his