Hospitality marketing Assignment Example | Topics and Well Written Essays - 250 words

Hospitality marketing - Assignment ExampleThe second thing Leslie should do is prioritize the aforementioned problems in order of their decreasing level of impact on the customer base and sales volume, so that the most important and the least important issues are identified. It would in any case make Leslies work more organized and formal so that it becomes easy for the head office to conceive the underlying problems and take the necessary actions accordingly. From the turn off given in the case study, it is obvious that the top management has cut down the costs of food, beverage, and labor since 2002, which has had a direct negative impact on the sales. So obviously, there has to be an optimal level till which the costs can be reduced or they start decreasing the sales volume. Leslie should specially take help from the customers satisfaction surveys because they are the prime documents through which the customers have conveyed their concerns to the top management. The issues to b e addressed should be prioritized according to the customers preferences, and should be addressed in the same